diff --git a/youtube_dl/extractor/noovo.py b/youtube_dl/extractor/noovo.py
index 974de3c3e..b40770d07 100644
--- a/youtube_dl/extractor/noovo.py
+++ b/youtube_dl/extractor/noovo.py
@@ -57,7 +57,8 @@ class NoovoIE(InfoExtractor):
 
         webpage = self._download_webpage(url, video_id)
 
-        bc_url = BrightcoveNewIE._extract_url(self, webpage)
+        brightcove_id = self._search_regex(
+            r'data-video-id=["\'](\d+)', webpage, 'brightcove id')
 
         data = self._parse_json(
             self._search_regex(
@@ -89,7 +90,10 @@ class NoovoIE(InfoExtractor):
         return {
             '_type': 'url_transparent',
             'ie_key': BrightcoveNewIE.ie_key(),
-            'url': smuggle_url(bc_url, {'geo_countries': ['CA']}),
+            'url': smuggle_url(
+                self.BRIGHTCOVE_URL_TEMPLATE % brightcove_id,
+                {'geo_countries': ['CA']}),
+            'id': brightcove_id,
             'title': title,
             'description': description,
             'series': series,