diff --git a/youtube_dl/extractor/extractors.py b/youtube_dl/extractor/extractors.py
index d9289e5bf..e78a3fa31 100644
--- a/youtube_dl/extractor/extractors.py
+++ b/youtube_dl/extractor/extractors.py
@@ -838,6 +838,7 @@ from .nova import (
     NovaEmbedIE,
     NovaIE,
 )
+from .novaplay import NovaPlayIE
 from .nowness import (
     NownessIE,
     NownessPlaylistIE,
diff --git a/youtube_dl/extractor/novaplay.py b/youtube_dl/extractor/novaplay.py
new file mode 100644
index 000000000..b10c33955
--- /dev/null
+++ b/youtube_dl/extractor/novaplay.py
@@ -0,0 +1,40 @@
+# coding: utf-8
+from __future__ import unicode_literals
+
+from .common import InfoExtractor
+
+
+class NovaPlayIE(InfoExtractor):
+    _VALID_URL = r'https?:\/\/(?:www\.)?play.nova\.bg\/video\/.*\/(?P<id>[0-9]+)'
+    _TEST = {
+        'url': 'https://play.nova.bg/video/vremeto/season-7/vreme-ob-2021-03-27/544702',
+        'md5': 'bc9f79ce1d884551c75635badc91971e',
+        'info_dict': {
+            'id': '544702',
+            'ext': 'mp4',
+            'title': 'Прогноза за времето (27.03.2021 - обедна емисия)',
+            'thumbnail': 'https://nbg-img.fite.tv/img/544702_460x260.jpg',
+            'description': '27 March'
+        }
+    }
+
+    def _real_extract(self, url):
+        video_id = self._match_id(url)
+        webpage = self._download_webpage(url, video_id)
+        title = self._og_search_title(webpage)
+        thumbnail = self._og_search_property('image', webpage)
+        api_url = 'https://nbg-api.fite.tv/api/v2/videos/' + video_id + '/streams'
+        m3u8_url = self._download_json(api_url, video_id, headers={
+            'x-flipps-user-agent': 'Flipps/75/9.7'
+        })[0]['url']
+        formats = self._extract_m3u8_formats(m3u8_url, video_id, 'mp4', m3u8_id='hls')
+        self._sort_formats(formats)
+
+        return {
+            'id': video_id,
+            'url': m3u8_url,
+            'title': title,
+            'thumbnail': thumbnail,
+            'description': self._og_search_description(webpage),
+            'formats': formats
+        }